A Cornell University study has found that winery tasting rooms with tasting sheets that don’t include sensory descriptions, sell more wine. The research could be particularly relevant to wineries across the Midwest that rely...
There’s no denying that the Midwest wine tourism phenomena is real. Visiting a regional winery is a genuine experience that consumers, especially urban consumers, savor. Identifying the exact appeal of a Midwest winery trip...
Would you like to increase your winery tasting room revenue? With wine country visits increasing during the fall, now is the time to make the most of sales opportunities and increase your bottom line....
One of the student projects I assign for my Viticulture Enology Science Technology Alliance (VESTA) Tasting Room Management class is an evaluation of a winery tasting room. The number one area my students say needs improvement in wineries...