August 24, 2017

Greg Hall Talks About Mateo Kehler and Jasper Hill

Greg Hall mentioned that a high school career aptitude test said that he should become a farmer  So we asked Hall, "Is this new venture more than just about just about cider for you? I don’t know how they knew with that test in high school, but I’m closer to farmers than I ever thought I’d be.Really, the bigger idea is to add value to other people’s agricultural products. We’re starting … [Read more...]

Greg Hall Sees a Higher Calling For Cider

Everyone wanted the brewmaster to stay. Greg Hall was 45 and savvy enough to help Goose Island Brewery through the transition after Anheuser Busch purchased the brewery for $38.8 million in 2011. Plus, Goose Island was consistently successful, and with new money and ideas injected, the possibilities were endless. But Hall didn’t stay. He left Goose Island and surprised everyone by becoming a … [Read more...]