July 23, 2017

What Your Wine Label is Trying to Tell You

A wine label should communicate your brand, your uniqueness and increase the perceived value of your wine. A wine label is your biggest piece of advertising and the first contact most people will have with your wine. You only have seconds to get the attention of a consumer and you want make a positive first impression. Is your label communicating the proof of your wine’s value?At a … [Read more...]

Top Tips For Winery Website Redesign

How do you know when it is time to re-design your website? More and more consumers are researching online before they visit and are judging your winery by its website. I often tell clients to think of their website as the center of a large spider web. All strands point to your website – Twitter, Facebook, brochures, rack cards, wine labels, Yelp, Google places listings and consumer reviews of your … [Read more...]

More Women Making Wine in the Midwest

This article is sponsored by VESTA,  the Viticulture and Enology Science and Technology Alliance, a NSF funded partnership between the Missouri State University system, two year schools throughout America, state agriculture agencies, vineyards and wineries with a 21st Century vision for education in grape growing and winemaking.While 58.1 percent of wine drinkers are female (according to … [Read more...]

Glass Wine Bottles Still Favored by Consumers

New wine packaging methods have become more common in the past several years, but the fact remains that most wine is sold in standard 750 ml bottles.  How many bottles of wine are sold in a year in the United States each year?  No one is exactly sure, but the number of wine bottles produced nationally each year is probably over 4 billion.“Glass wine bottles are still the most popular choice … [Read more...]

Cedar Ridge Clear Label Wins Awards

 Cedar Ridge Vineyards, a family-owned winery and distillery located between Cedar Rapids and Iowa City, Iowa, is no stranger to the lime light. Cedar Ridge received 20 awards for their wines in 2012 and more than 12 wine label design awards since 2008 at the Mid-American Wine Competition. In particular, their estate-grown Marechal Foch wine won two Silver medals for both wine label typography … [Read more...]

Eckert’s Food and Wine Festival

On March 3 & 4, 2013 Eckert’s Country Store and Restaurant in Belleville, Illinois hosted a Wine and Food Festival with cooking demos, wine tastings, and samples. The crowd enjoyed a wide variety of samples, including wines from St. James Winery, Montelle Winery, Grafton Winery and beer from Crown Valley Brewery.Demonstrations included Wine Tails (mixed drinks with wine) by Missouri based … [Read more...]

Women Prefer Wine With a Story To Tell

More Midwest wineries are realizing that women like to be marketed to differently. According to The Beverage Information Group, women accounted for 58.1 percent of wine buyers in 2011.While many men look to ratings to give them advice, women are much more influenced by the stories behind the bottle and the entire social experience of wine. In the Sommelier Journal, Liz Thach, who teaches wine … [Read more...]

Mount Pleasant Estates Dinner on the Deck

Mount Pleasant Winery, the oldest winery in the first American Viticultural Area (AVA) of Augusta, Missouri, was home to a recent Dinner on the Deck.The event included tastings beforehand, plus a wine tour of both the newer cellar built in the 1990's and the original 1880's cellar.  (Mount Pleasant Winery founders, brothers George and Frederick Muench, excavated the original cellar by hand.) … [Read more...]

Best of Missouri Market Photos

The Best of Missouri Market was held October 5-7 at the Missouri Botanical Garden in St. Louis, Missouri.  The event draws 25,000 people annually to one of the best botanical gardens in the U.S.The event featured over 120 Missouri crafters and food producers, including five  Missouri wineries who offered samples and bottles of wine for sale.The wineries included Chaumette Vineyards & … [Read more...]

Elk Creek Winery Hooks Marine Artist for Labels

While many Midwest wineries have special edition wine labels, Elk Creek Vineyards' Carey Chen Riesling is unique both for its renditions of sea life and for its unique clear label printing approach. Elk Creek Riesling is the top seller of the five wines that make up the Carey Chen Marine Collection. Other wines in the Marine Collection include a Concord and a Pinot Grigio.Elk Creek Vineyards, … [Read more...]