September 19, 2017

Stomp Out Bad Midwest Wine Reporting

Midwest Wine Press is not going to win any Pulitzer Prizes.  We know that there are typos and mistakes in our copy from time to time.  Having a copyeditor would be a great luxury. (Any volunteers?)

Despite our shortcomings, I can honestly say all of our writers try hard to produce a quality product, often for little or no compensation.  That’s why the lead from the attached news report from WXOW bothers me.

It reads: When it comes to wine, Wisconsin may not be your first thought.

Brilliant writing, except 1,000 people have already used that lead.  If you can’t come up with something better, please start the story with a quote.

In fairness, the WXOW interviews are good. The mother and daughter Delaney team at Wisconsin’s Elmaro Vineyards make great wine.  Any wine lover who goes to Elmaro and the other quality wineries lining the Mississippi River in Wisconsin, Northern Iowa and Minnesota is going to have fun.  The scenery this time of year is breathtaking too.

In Wisconsin, along the Mississippi, October, 2012.

In Wisconsin, along the Mississippi, October, 2012

See: Midwest Wines on the Rise 


About Mark Ganchiff

Mark Ganchiff is the publisher of Midwest Wine Press, the leading source of news on the growing wine industry in the central United States. Mark has been a wine judge at the 2012 and 2014 INDY International Wine Competition, the 2014 Cold Climate Wine Competition, the 2013 Mid-American Wine Competition, the 2012 Illinois State Fair Wine Competition and the 2013 Michigan Wine Competition. He also enjoys speaking at wine events including the Cold Climate Wine Conference, the Illinois Grape Growers and Vintners Association Annual Meeting, the Midwest Grape and Wine Conference and the Wisconsin Fruit and Vegetable Conference. Mark’s articles about regional wine have appeared in Vineyard & Winery Management, WineMaker and several regional magazines.
Mark is a Level One Sommelier in the Court of Master Sommeliers. He lives in Louisville, but also has a residence in Chicago.