October 20, 2017

Miletta Vista Three Years After the Fire

The Miletta Vista fire of 2012 occurred June 23rd. A normal harvest would have begun around August 10th, however, because of the hot, dry conditions in Nebraska vineyards, harvest that year began mid July, a month early.

Loretta and Mick McDowell of Miletta Vista Winery

Loretta and Mick McDowell of Miletta Vista Winery

Immediately after the tragedy, Mick and Loretta McDowell said they tried to think about harvest, “but in reality we were still in shock and were concentrating on picking up the pieces,” Mick said.

They remember how it seemed that nearly everyone’s question immediately following the fire was: “Are you going to rebuild?   At the time, Mick said that he was not looking to the future, but in that first week after the fire, one of his employees said, “Mick, you know we can rebuild it.” That glimmer of hope, must have resonated, because he remembers thinking , “Yeah, why not?”

During the past three years McDowell experienced numerous emotions tied to the loss. However, today the loss doesn’t muster the same raw emotion that it did.

McDowell rebuilt the winery bigger, nearly 12,000 sq.ft., in just 345 days, believing that the less down time, the faster the winery’s recovery would be.

Was it worth all the work to rebuild? 

It took while to get where there are today, but McDowell said he’s glad they rebuilt. Nearly three years after the fact, McDowell believes the winery is well positioned for growth in Nebraska.   He said that they’ve established new goals and an excitement for where Miletta Vista Winery is headed.

The new production area at Miletta Vista Winery

The new production area at Miletta Vista Winery.

Last November, Miletta Vista’s 2013 Brianna was awarded a “Jefferson Cup,” and the 2013 Edelweiss and 2013 LaCrescent were both given Awards of Excellence (equivalent to Gold Medals.) “These awards were very rewarding, especially knowing what all we had gone through. These were our first “new winery” vintages,” McDowell said.

In January, Mc Dowell sent a 2013 Brianna, a 2014 Prairie Rose and a 2014 LaCrescent to the Florida International Wine Competition. All were awarded Double Gold.  “We feel we’re “on track” with our goal of making great wines and that helps in the emotional recovery process too,” McDowell said.

What have you learned through this odyssey? 

“Growth and rebuilding are challenging and at times all consuming. At the end of the day, you’ll reach a point where you need to step back and enjoy life,” McDowell related.

He also said that Loretta’s son, Casey Ryan and his family moved back to St. Paul, Nebraska in January 2013. Casey manages Miletta Vista’s wholesale accounts and has grown the retail outlets to near post fire levels. Casey and his wife Paula, have four young children, so the McDowell’s said they are really enjoying having Casey’s family close.

The rebuilt Miletta Vista WInery in Nebraska

The rebuilt Miletta Vista WInery in Nebraska

“Adversity can make you stronger if you let it,” McDowell said.  “You also tend to have greater empathy for others going through hardships. Today, we find ourselves reaching out to others just a little bit more as we look to enjoy life.”

What Advice Would  You Give Other Winery Owners? 

“Our insurance company was great throughout the ordeal; it was obvious we suffered a total loss. The investigation proved accidental causes and they provided immediate pay-outs, assistance and encouragement to rebuild,” McDowell said.

According to McDowell,  what winery owners don’t want to realize at the time of a disaster is that their coverage is light and not all losses are covered. “I believe they call that being ‘under insured,’ an easy situation to find yourself in if you grow as rapidly, as we did from 2007-2012,” he said.

“I strongly encourage every winery owner to review the coverage for both the structure and personal property. Update you equipment list annually with updated cost sheets and keep your coverage realistic. Make sure your wine inventories are part of the coverage and also make sure you’re paying for a catastrophic event. Don’t say, ‘It’ll never happen to me.’  If you do, you’ll likely find yourself under insured.”

Aerial photo following the fire at Miletta Vista

Aerial photo following the June 2012  fire at Miletta Vista

“If you have economic development money available in your community, I recommend seeking rebuilding incentives. If your winery is a growing, viable part of the community, the local agencies of government should want to get you back up and running to help the economic growth of the area.”

McDowell concluded with a reminder to also remember that rebuilding costs have gone up, especially for commercial structures. Government regulations for kitchens are likely to have changed as will the fire codes, etc. etc. and all this means added costs

See related story: Miletta Vista Rises From the Ashes 






About Mark Ganchiff

Mark Ganchiff is the publisher of Midwest Wine Press, the leading source of news on the growing wine industry in the central United States. Mark has been a wine judge at the 2012 and 2014 INDY International Wine Competition, the 2014 Cold Climate Wine Competition, the 2013 Mid-American Wine Competition, the 2012 Illinois State Fair Wine Competition and the 2013 Michigan Wine Competition. He also enjoys speaking at wine events including the Cold Climate Wine Conference, the Illinois Grape Growers and Vintners Association Annual Meeting, the Midwest Grape and Wine Conference and the Wisconsin Fruit and Vegetable Conference. Mark’s articles about regional wine have appeared in Vineyard & Winery Management, WineMaker and several regional magazines.
Mark is a Level One Sommelier in the Court of Master Sommeliers. He lives in Louisville, but also has a residence in Chicago.